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Sometimes small business isn’t about doing what’s easy. Instead, it’s about jumping into the deep end and figuring out as you go.

At least that’s the case for husband and wife duo Aaron and Janine Moeller, who are celebrating the third anniversary of when they opened their first PostNet franchise location in 2014.

“Really things have come together just by luck as we were looking for a franchise business to open,” Janine explained. “There was definitely a steep learning curve where we kind of got thrown into the deep and needed to figure it out.”

Neither had prior experience in the business, which offers business printing, shipping, color supplies and online marketing services. It was a leap of faith for them to try their hand in a new industry, bringing with them experience in property management.

But that leap has ultimately become a successful one, as they recently purchased a second location. In addition to starting a business, Janine explained the goal of the change was to spend a bit more time with their son, Josh, who is now five-years-old.

Coming into a business they didn’t know much about wasn’t without its fair share of challenges, but Janine said all of them have been worthwhile.

She shared the reasons why in a recent conversation with Cloud Friday:

Cloud Friday: What has been the biggest challenge of your career and how did you overcome it?  

Janine Moeller: The biggest challenge with starting this business was finding funding and then the actual process of starting a business from scratch and building a client base. The franchise is not a super well-known name in all parts of the country so it has taken a lot of marketing and outreach to get our name out and let people know what we do. Three years later we continue to build our market and still hear on a daily basis ‘how long have you been here? I come to Starbucks (next door) every day and have never seen you.’ It’s a work in progress.

CF: What do you most enjoy about your career?  

JM: Helping other small businesses build their brands and market their products.

CF: Who inspires who and why?

JM: My husband Aaron is a huge inspiration – there are days where I look around and think “Why did we do this – it’s crazy?” But he just keeps ploughing forward – our goal is to have both stores producing enough income to pay the salaries of staff so we can actually step away from the business to spend time traveling with our son, and that’s what keeps us going.

CF: What is the most important lesson you’ve learned about running a business since you started with PostNet?

JM: Don’t always trust that everyone has your best interests at heart.

CF: Can you describe a moment or moments when you stopped and realized this is why you are doing what you’re doing with your life?

JM: On a daily basis- see point no. 3 – ultimately we want to be able to have time to raise our son, spend time traveling with him and not have to worry about our retirement years

CF: What advice would you offer to other small business owners?  

JM: Do your due diligence – check all your numbers, ask a million questions, and, if you are buying a franchise, keep an open mind. There are benefits and pitfalls, and sometimes you have to find work-arounds that make sense for your business. Ultimately, this is your business and you have to do what makes sense for you, which may not always completely be in line with what they want.

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