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Picture this scenario – You just signed a contract with a marketing agency.

It’s a big investment and the plan for their efforts extends six months. However, the whole reason for bringing on this agency is for the two to three-year vision: business growth.

How are you feeling?

Are you anxious about the investment? Are you excited about the growth? Are you nervous about how you are going to manage the balance between the two?

If you answered yes to any of those questions, you certainly are not alone.

Taking on a large, expensive project for the future of your business can be scary and uncertain. It is easy to focus on the short-term; the money leaving the bank. But it’s even easier to completely forget why you chose to take these actions to begin with.

Yet that is exactly where you find your answer to all the questions. That is why your long-term vision is so important.

Taking on a large, expensive project for the future of your business can be scary and uncertain.

It keeps you from falling into the muck and trudging along with no passion. Long-term vision keeps you on course and most importantly keeps the anxiety at bay. It will all work out!

I find this happens a lot in my day-to-day operations.

I’m constantly thinking ahead. I’m always thinking of how I can improve and grow Cloud Friday.

My mindset is five- to 10 years down the road almost daily. Though, when reality sets in, my business is where it is today, not where I want it to be in the future. And that reality can be anxiety producing. It can make me feel like the business is not a success, that it is not worthy of my time to continue.

But you know how I handle that? I take out the long-term plan. I see what it’s going to be like and I confirm that I’m following the plan. And then (and only then) I have faith in my actions and faith in the plan.

I’m constantly thinking ahead. I’m always thinking of how I can improve and grow Cloud Friday.

So write down your reason for why you are doing it and what your future will look like.

And every time you start having doubts or anxiety surrounding the project, pull out that sheet of paper with your reasoning.

Read it, and read it again. And again. Read it as many times as you need to bring back your faith.

Your employees want a leader and a leader has vision. So keep your vision top of mind and remind yourself however often you need it.

Your business relies on it.

Your business needs you to believe in it.

The future of your business starts now.