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It’s the most wonderful time of the year. Really, it is.

Just ask a two-year-old who finds an overwhelming amount of joy in things like making snowmen out of socks or visiting the mall simply to see the holiday decorations (not to buy a single thing or even visit Santa).

Yet it seems way too often that those of us who consider ourselves relatively busy people can get lost in it all. And for good reason. What, with the holiday parties to organize (and attend), the never-ending shopping lists and the last-minute trip to the store for that incredibly essential ingredient. Add all of that to an already jam-packed schedule, and it’s no surprise things fall to pieces.

It honestly makes me sad.

I say this as a small business owner myself who balances working from home with two little boys under the age of three. I say this as someone who honest-to-goodness almost got run over (while pushing a double stroller containing the two aforementioned toddlers) in at least three different parking lots today. I say this as a person.

We all need to slow down.

And that starts with remembering why it is we do what we do in the first place. Yes, we are all very busy and everyone has someplace to be. And research shows that most entrepreneurs end up working more hours on a weekly basis (instead of less like you might think) than the average working person. But that is why it’s that much more important for us all to pause and enjoy time with those who make it all worth it. That is why work-life balance is so important.

That is why, particularly during this time of year, we all need to remember exactly what it is (and why it is) we got into business in the first place.

Everyone’s reasons are different, but one thing is the same: we all have a reason.

For me it is my two boys. For me it is my family. I’m willing to bet I’m not alone in that, but that doesn’t make it any less important for you, as a small business owner, to say it out loud.

What is your why?

It’s a fundamental question behind any good business model, yet it is all too often lost in the shuffle, especially during a time of year as busy as what we are all about to encounter.

American self-improvement author Melody Beattie put it best when she said “gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.”

It all starts there. We all do best when we remember our why throughout the day, on a daily basis.

Just ask a two-year-old whose eyes light up because of something as simple as driving an extra block or two around the neighborhood to see the same snowmen decorations he’s seen 12 times before.

Joy is their why. Shouldn’t it be ours?