Marketing

The start of the holiday sales season, Black Friday, is a time that can make or break a successful year for small businesses. With Black Friday just around the corner,…

Customer appreciation gestures can go a long way toward increasing your company’s customer satisfaction and retention rates. Implementing ideas for customer appreciation during the holidays adds an extra bonus for…

In a nutshell, a press release shares something newsworthy about your company. It is sent to members of the media. The idea is to get journalists interested in something going…

The best email signatures are basically digital business cards. They give the recipient a quick snapshot of who they are talking to. Just like business cards, you’ll want to include…

Having a solid customer relationship management (CRM) process is a vital practice of any successful business. After all, without your customers, your business ceases to exist. Happy customers feel important…

Whether you’re just getting started or your brand is well-established, effective advertising will always be an important part of your company’s success and growth. The good news is that small…

What would be your best guess for how often you checked your email today? Perhaps three times, five times, nine times? Or maybe if you’re really obsessive-compulsive about email…20 times?…

While Facebook isn’t the only social media app on our phones, the statistics show that it’s still the king. According to Statista, there are nearly 2.5 billion active monthly users…

Follow-up emails are a vital part of a successful plan for growing your business. It’s important to stay in touch without being annoying. For that reason, we’re sharing some follow-up…

Having a LinkedIn account can be a great way to make long-lasting career connections–and help your business thrive. Whether you’re a freelancer, a business owner, or prefer to work as…