There’s so much to do when you’re running a small business that maintaining a blog might seem like an extra thing that’s not worth your time. Statistics tell a very…
Marketing
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The start of the holiday sales season, Black Friday, is a time that can make or break a successful year for small businesses. With Black Friday just around the corner,…
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Customer appreciation gestures can go a long way toward increasing your company’s customer satisfaction and retention rates. Implementing ideas for customer appreciation during the holidays adds an extra bonus for…
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In a nutshell, a press release shares something newsworthy about your company. It is sent to members of the media. The idea is to get journalists interested in something going…
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Marketing
How To Design The Best Email Signatures (Includes Examples)
by Laurie Blankby Laurie BlankThe best email signatures are basically digital business cards. They give the recipient a quick snapshot of who they are talking to. Just like business cards, you’ll want to include…
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Marketing
The Importance Of A Good Customer Relationship Management Process
by Laurie Blankby Laurie BlankHaving a solid customer relationship management (CRM) process is a vital practice of any successful business. After all, without your customers, your business ceases to exist. Happy customers feel important…
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Whether you’re just getting started or your brand is well-established, effective advertising will always be an important part of your company’s success and growth. The good news is that small…
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What would be your best guess for how often you checked your email today? Perhaps three times, five times, nine times? Or maybe if you’re really obsessive-compulsive about email…20 times?…
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While Facebook isn’t the only social media app on our phones, the statistics show that it’s still the king. According to Statista, there are nearly 2.5 billion active monthly users…
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Marketing
The Importance Of The Email Follow-Up (With Sample Emails)
by Laurie Blankby Laurie BlankFollow-up emails are a vital part of a successful plan for growing your business. It’s important to stay in touch without being annoying. For that reason, we’re sharing some follow-up…