Marketing

10 Essential Business Metrics to Evaluate Annually - Cloud Friday Accounting

10 Essential Business Metrics to Evaluate Annually

It’s important to assess whether objectives are being reached in any undertaking. Entrepreneurs can use business metrics to assess the state of their company. In this blog, we will explore the concept of business metrics, their importance, and which ones need to be reviewed yearly. What are business metrics? Businesses establish SMART goals to serve […]

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How To Write Marketing Emails People Actually Want To Read - Cloud Friday Accounting

How to Write Marketing Emails People Actually Want to Read

As consumers, our inbox is often flooded with emails from companies trying to sell us on one thing or another. They typically end up unread and deleted. Yet, email marketing is still one of the most effective marketing strategies out there for businesses. According to a study done by Business 2 Community, email marketing has

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5 Time-Saving Hacks For Content Creation - Cloud Friday Accounting

5 Time-Saving Hacks For Content Creation

While content creation may seem like a task that can be done quickly, if done properly, it actually takes hours of planning, research, editing, and more. Although it’s time-consuming, it allows you to build your audience, engage with your existing customers, and provide a personalized experience that will keep new and existing customers coming back–aka,

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How To Repurpose The Content You’ve Already Written - Cloud Friday Accounting

How To Repurpose The Content You’ve Already Written

We are firm believers that every small business should have a blog. Not only do most consumers expect it at this point, but it also demonstrates your expertise in your field, generates new leads, and boosts your SEO. While most people are consumed with constantly churning out new content, it’s important to keep your old

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How To Make Your Brand Stand Out - Cloud Friday

How To Make Your Brand Stand Out

No matter what industry you are in, there will always be another brand selling the same (or similar) product or service as you. In 2019, a study done by 99 Firms found that there were over 31.7 million small businesses in the US alone. And that’s not even including the larger companies. All this to

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