Here at CloudFriday, we frequently discuss the importance of marketing and social media. And while we think having a strong marketing strategy is extremely important before you even get your business up and running, it’s essential to know the difference between B2B and B2C marketing–aka why marketing is more complex than one would think. We’re …
Whether you’re in the planning stages of starting your own business, or you’ve been up and running for some time and want to make the switch to a new website, choosing a website builder can seem overwhelming. You want them to be user-friendly, have easy-to-use SEO tools that will help you rank, and fit into …
Social media and content marketing are known to be one of the easiest and cost-efficient ways to reach your target audience and build your business. However, have you seen that video marketing is taking the world by storm? With the creation of TikTok and Instagram Reels, and with more and more social media platforms integrating …
As consumers, our inbox is often flooded with emails from companies trying to sell us on one thing or another. They typically end up unread and deleted. Yet, email marketing is still one of the most effective marketing strategies out there for businesses. According to a study done by Business 2 Community, email marketing has …
How to Write Marketing Emails People Actually Want to Read Read More »
While content creation may seem like a task that can be done quickly, if done properly, it actually takes hours of planning, research, editing, and more. Although it’s time-consuming, it allows you to build your audience, engage with your existing customers, and provide a personalized experience that will keep new and existing customers coming back–aka, …
We are firm believers that every small business should have a blog. Not only do most consumers expect it at this point, but it also demonstrates your expertise in your field, generates new leads, and boosts your SEO. While most people are consumed with constantly churning out new content, it’s important to keep your old …
How To Repurpose The Content You’ve Already Written Read More »
No matter what industry you are in, there will always be another brand selling the same (or similar) product or service as you. In 2019, a study done by 99 Firms found that there were over 31.7 million small businesses in the US alone. And that’s not even including the larger companies. All this to …
Social media has taken the world by storm, making it one of the most powerful marketing tools out there. It’s not only used for networking, but it’s also a free, easy way to advertise your business–no matter what you’re offering. According to a study done by Data Reportal, there are 4.33 billion social media users …
Why Social Media Marketing Is So Important In 2021 Read More »
There are lots of important questions you should ask yourself as you build your new business. Undoubtedly one of the most critical is how to name a business. The name you ultimately choose will last forever and can help add or detract from its ultimate success. Conversely, choosing the wrong name sets the wrong tone. …
Businesses need to do anything they can to be memorable in a crowded market. Having a vanity phone number is a great way to be memorable. When you think of ordering flowers, odds are good you think of 1-800-FLOWERS. If you’ve had junk in your house that you want to get rid of, odds are …
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