Your social media presence includes how many social media accounts your business has, how often you use them, and how you use them. It’s one of the biggest things to pay attention to when it comes to marketing your business and increasing your customer-base and revenue.
Unfortunately, many businesses (big or small) shirk their social media presence obligations, and in that case, the only ones they’re hurting are themselves.
Fortunately, things can change on a dime, and if you’d like to double, triple, or even quadruple your sales in just a few months’ time, increasing your social media presence is where it’s at. Here are a few great ways to stay on top of it:
1. Define Your Target Audience
First, who are you trying to target? If you own a makeup brand for teens, and you’re writing blog posts about doing your makeup for a wedding or anniversary, you’re barking up the wrong tree.
Ensure that you know and understand the demographic(s) you’re trying to reach. Then, cater your content to their interests, needs, and wants.
2. Update Often
Right now, chances are you’re posting once every week or few weeks. This needs to increase many times over. Not posting enough means your audience will literally forget you exist. Many will end up missing your infrequent updates or simply unfollow, thinking you’ve abandoned your account.
Furthermore, make sure all information on your profile and elsewhere on your visible account is accurate. Don’t have old, unusable coupons floating around your page or leave up old business hours and contact information. Your accounts should look like you visit and use them every day.
3. Provide Useful Information
Straight advertising is always necessary, but it’s also important to provide your social networking followers and customers with information that is useful. A great social media strategy for this is to write blog posts that give insider information, tips, or news. Market the posts on all your platforms.
Within the useful information you are providing, you can subtly and simultaneously advertise. One way to do this is with SEO (search engine optimization). Using keywords and phrases in blog posts, Facebook posts, Twitter posts, and elsewhere, you can push your content to the first results in search engines and hopefully get more clicks.
4. Be Responsive
When taking care of your social media marketing, it’s essential to build relationships with your audience. That is, when a follower or visitor to your social media account posts a picture, tags you, asks a question or relays a concern through social media, it’s important that you respond in a timely manner — where appropriate, of course.
Naturally, you cannot immediately fix every problem right away. But even an initial response like this is beneficial: “Your concern is being looked at by our customer service department, and we’ll get in touch as soon as possible. Thank you for reaching out to us!”
This shows that you’re active and that you care about your customers and audience.
5. Actively Advertise Your Profiles
Make sure your website visitors, brick-and-mortar patrons, and everyone else know that you a have social media presence to begin with.
The best way to accomplish this is by adding social media icons everywhere — your signature in emails, your guest blog post bios, gift cards, products, receipts, store windows, commercials, paper ads, and of course, on your website.
6. Delegate and Outsource Social Media Responsibilities
Finally, remember that if social media updates, responses, etc. are taking up too much of your time, delegating these responsibilities to an outside administrative support staff who specializes in marketing tasks is smart and will save you money in the long run.
Often, online marketing tasks like social media management will fall under the umbrella of industries that can help your business in other ways as well. Cloud Friday, for example, provides bookkeeping and administrative assistance in addition to online marketing services such as social media management.