Social media and content marketing are known to be one of the easiest and cost-efficient ways to reach your target audience and build your business. However, have you seen that video marketing is taking the world by storm?
With the creation of TikTok and Instagram Reels, and with more and more social media platforms integrating video features, businesses are turning to this route of marketing to better showcase what they have to offer. In fact, in a study done by Wyzowl, 86% of businesses use video as a marketing tool, with 73% of that same group utilizing social media videos.
You may be asking yourself–despite this percentage–if video marketing is right for you. You might be wondering whether or not you have the resources or strategy for it. The answer is yes! You have it if you really want to elevate your marketing approach.
We’re going to share five reasons why video marketing is one of the most beneficial (and profitable) marketing strategies available today!
What Is Video Marketing?
Video marketing is when you create video content to raise awareness for your business along with profits. Although we described social media video content earlier, there are actually multiple different platforms you can use. They can be posted through Instagram, TikTok, YouTube, Facebook and also be integrated in webinars, courses, self-hosted videos, live streams, and the like.
Because it’s becoming increasingly popular, more variations of how videos are produced are being seen. In fact, you don’t need to have formal training to produce videos. You can start by exploring the in-app features to help with video, then browsing through third-party apps suitable to the kind of videos you want to create.
Why Video Marketing Is Important
It’s A Great Way To Describe Your Product or Business
You want to catch the audience’s attention as fast as possible. Let’s face it: Nowadays, most people tend to have pretty short attention spans. They prefer more digestible content that won’t bore them. With video, you can do just that! You can push your products/services in a fun, entertaining way that can help your audience visually appreciate and understand what you offer.
According to that same study from Wyzowl, 94% of marketers have said that video helped increase users’ understanding of their product or service.
It Increases Social Engagement
Social media is a free, easy way to market your business. Unfortunately, you need good engagement numbers to get your content shared with a bigger pool of people. That’s where video content comes in. Creating entertaining yet educational content helps drive engagement, thus increasing the chances of being seen.
Take a look at TikTok and Reels, for example. New trends emerge every day. These platforms also provide an easy way to stay relevant while also remaining educational if you’re on the right footing. Infusing your personality into the videos helps you appear more relatable, leading to more people commenting or sharing. And know that this can lead to more sales and leads.
Related: Why Social Media Marketing Is So Important In 2021
It Boosts Sales And Leads
Speaking of, the bigger the audience watching your videos, the more likely you are to see a positive effect on your sales and leads. According to research done by Animoto, 93% of brands got a new customer because of a video they saw on social media. And 84% of people have been convinced to buy a product/service after watching a brand’s video.
This shouldn’t be too surprising, seeing as how visually attuned people are. We’ve been using photos to sell products and services for years now. If pictures can boost your engagement, you can only imagine what videos can do for you.
It Gives You Brand Personality
As I mentioned earlier, the more relatable you appear, the more people will want to purchase your goods or services. It should come as no surprise that customers want to purchase from a business with its own identity. Fusing your personality with your business can help you stand out and shine amongst your competition.
Worried that you’re too camera shy? Don’t stress! You can use photos and narrations, take advantage of screen share, share behind-the-scenes footage, etc. There will come a time that you (or your team) will have to create video content highlighting you or your team. However, I can promise you that the more you appear on screen, the more comfortable you become with it. Be yourself and show off the personality that your brand imbibes. It just takes a little practice!
Related: How To Make Your Brand Stand Out
It Helps With Your SEO
YouTube can be your best friend in terms of SEO. If you embed a YouTube video to your site and title it accordingly based on your target keyword, you have a higher chance of being featured on the first page of Google–especially because users can use Google’s video-specific search bar.
If people are spending time on your site, watching the video you have embedded, you are increasing your session duration times and engagement signals. Google takes this information, stores it, and pushes your content out to more users. In a study done by Moovly, you’re 53x more likely to show up on the first page of Google if you have a video embedded on your site. I’d say those are pretty good odds.
Related: SEO For Small Businesses: 7 Smart Tips
Final Thoughts On Video Marketing
In a world full of content, video content is one of the easiest ways to stand out, build your client/customer list, boost sales, and boost your engagement.
While there will always be competition, if you study the trends, check your insights, and create a video marketing strategy based on your research/data, you can maximize the use of video marketing that will take your business to greater heights. Mastering video content is well worth the time and energy, and we don’t see it going anywhere anytime soon.
